Affiliate marketing is a performance-based business model where individuals or companies (affiliates) earn commissions by promoting products or services of other businesses. Here’s a basic overview of how it works and why it’s popular: How Affiliate Marketing Works 1. Affiliate Agreement: An affiliate partners with a business (the merchant or advertiser) and agrees to promote its products or services. This typically involves joining an affiliate program , which provides the affiliate with unique tracking links and promotional materials. 2. Promotion: The affiliate uses these materials to promote the merchant’s products. This can be done through various channels such as a blog, social media, email marketing, or a YouTube channel. 3. Tracking: When a consumer clicks on the affiliate’s unique link, a cookie is placed in their browser. This cookie tracks their activity and ensures that the affiliate gets credit if the consumer makes a purchase or performs a specific action (like signin