Let’s face it—what worked in marketing yesterday may not cut it today. With technology evolving at lightning speed, your marketing game needs to keep up, and one approach that’s been really catching on is partner marketing. Whether you're running a small dropshipping store or a big enterprise, partner marketing is a smart, low-risk way to grow your brand. In fact, U.S. spending on affiliate marketing alone was expected to hit a whopping $8.2 billion by 2022—and that's been tripling over the past decade! So yeah, it’s safe to say this is one strategy that’s here to stay. So, let’s break down how you can leverage affiliates, influencers, and your loyal customers to take your marketing efforts to the next level! What’s Partner Marketing All About? Before diving into all the tips and tricks, let’s define what partner marketing really means. Simply put, it’s when two (or more) businesses collaborate to run marketing campaigns that benefit everyone involved. Think of it as a ...
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